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WSDA started as Joan Hantz Design in Rochester,
New York in 1981.


Businesses and not-for-profits flocked to Joan, who offered fresh ideas and an easy manner.


As workload and reputation grew, other talented designers were hired.


In 1990, the team moved into a spacious Victorian house on Windsor Street in the city’s fashionable East End.


Today, the studio continues to serve as a hotbed of creativity, strategy, and a wide range of graphic designs for businesses and not-for-profit organizations alike.